Small Business Saturday - November 27, 2010

In an effort to help small businesses during these tough economic times, more and more businesses and people are joining the efforts of Small Business Saturday. Small Business Saturday, an idea that recently got traction in New York City, seems to be catching national attention. New York Mayor Michael Bloomberg announced the idea along with Kenneth Chenault, CEO of American Express, yesterday (November 8^th) in New York.

Large retail stores have long had Black Friday and in recent years online retailers staked out Cyber Monday. Now, it seems, small businesses will claim their large shopping day as Small Business Saturday. Small Business Saturday will immediately follow Black Friday, on November 27, 2010, the weekend following Thanksgiving. Supporters are hoping the efforts will spur sales for those small businesses involved. 

The first 10,000 small businesses to sign up for the event will get $100 worth of Facebook advertising and American Express will give a $25 credit 100,000 of its customers who pledge to use their cards at small businesses on November 27, 2010 for Small Business Saturday.

Organizers are hoping to make the event an annual one and hope that it will help stabilize and increase the small business sector of the economy which is still lagging in economic recovery. You can read more about Small Business Saturday on their website SmallBusinessSaturday.com.

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(Image: Some rights reserved,  Rubenstein.)